![]() In his book, The Amazon Way: 14 Leadership Principles Behind the World’s Most Disruptive Company, author John Rossman shares the philosophy Amazon has about customers. Amazon is as successful as it is because they put the customer first. There are examples in every industry, so beware…you never know from whence it may come.Ī positive experience instills confidence. Uber who challenged the taxi and even the food delivery industry…AirBnB who put the hotel industry on notice…Expedia and Travelocity who made travel agents ubiquitous. ![]() Time and time again we’ve seen industries disrupted. Amazon was recently granted patents for a flying warehouse, underwater warehouse, multi-level “beehive-like” warehouse and undoubtedly more! Now a retailer, grocer, bookstore, thrift shop, cloud computing service, book publisher and MORE, Amazon has challenged industries from standard to obscure…and they are not done. At that point no one was really sure what the Internet was…much less the power-and disruption-it would provide. Nor did any retailer realize that soon Amazon would offer more than books. You can bet that Barnes & Noble didn’t see that one coming. Jeff Bezos started it out of his garage with initial funding coming from his parents and within 30 days was doing $20,000 per week in sales. Amazon started out as an online platform for buying books. When it comes to disruption, it’s not your standard competitors you should be looking over your shoulder for-it’s everyone else. Traditional competitors are probably not the ones you need to worry about. Don’t get me wrong-there are certain items I will never purchase on the Internet, but if I am going to shop online, I ALWAYS check Amazon first. Somewhere along the way I went from being skeptical about purchasing things online to almost exclusively shopping with Amazon-and Prime no less because I want the immediacy of it. I can’t really remember when or how Amazon disrupted my life…but it did. The term may not have been widely known, but they certainly paved the way for it to be put into ubiquitous use. (Ironically one of my colleagues sent it over in a “Slack” which we use for internal communications at SIG.) As my colleagues and I reminisced about our first use of Amazon, it made me realize what a pioneer they were in disruptive technologies. I was recently reading an article about Amazon potentially purchasing Slack. Disruptive technologies are in essence solutions that are changing the future of work. But lately when you hear the word “disruption,” it generally means change-and even positive change. In fact, if you look at synonyms for disruption, every one of them paints it negatively. It was a nuisance…a disturbance…an interruption…it meant trouble. Until recently that word meant something negative.
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